Internet Marketing Account Strategist (Local SEO)

About the position

The Internet Marketing Specialist - Strategy Track at WebFX is responsible for optimizing client websites for search engines and supporting senior digital marketers on major campaigns. This role focuses on developing SEO content strategies, managing digital marketing campaigns, and analyzing competitors' online marketing initiatives. The position is designed for individuals who are detail-oriented, self-motivated, and possess strong analytical skills, with a commitment to driving client success in the digital marketing space.

Responsibilities

• Optimizing client website for search engines (on-page SEO)
• Working under senior digital marketers and supporting them on major campaigns and client accounts
• Developing SEO content strategy for the copywriting team
• Creating digital marketing campaign reports
• Analyzing competitors' websites and online marketing initiatives
• Managing client SEO and PPC campaigns
• Correcting technical issues on the backend of websites
• Optimizing web content for keywords related to customer products and services
• Managing email marketing campaigns
• Performing A/B, website usability, and website conversion rate testing
• Driving client success on the web

Requirements

• Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)
• Strong English written communication skills
• Solid understanding of the Internet
• Solid understanding of basic copywriting
• Solid web copywriting skills
• Customer service experience in any industry
• Basic HTML experience (a plus)
• Advertising agency experience (a plus)
• Any digital marketing experience (a plus)
• Experience with Google Analytics (a plus)
• Excellent time/project management skills
• Solid analytical skills and ability to make decisions based on data
• Outstanding written communication skills

Nice-to-haves

• Stays up to date on new changes to the web and actively reads several blogs
• Professional, dependable, solid work ethic
• Detail-oriented
• Self-motivated
• An eye for detail
• Dedication to quality and high level of follow through
• Approaches problem solving proactively and in a professional manner
• Creative problem solving abilities

Benefits

• Flexible Schedule (start your day between 8 and 10 am)
• 150% Company Match Of Personal Charity Donations
• Generous Paid Time Off
• Employee Wellness Program
• Access to FXLearns Library with hundreds of personal and professional growth books
• Humanitarian Trips
• Casual Dress Code
• Personal Desk Fund
• Merit-based promotions