Zacks Investment Research - Chicago, IL
posted 3 days ago
Full-time - Mid Level
Chicago, IL
501-1,000 employees
Securities, Commodity Contracts, and Other Financial Investments and Related Activities
About the position
Zacks Investment Research is seeking a full-time Investment Newsletter Copywriter to join our team. With over 30 years of experience in providing U.S. equity investors with essential investment information, Zacks has established itself as a leader in the financial community. The successful candidate will play a crucial role in creating compelling copy for our investment newsletters, aimed at retail investors. This position requires a strong background in direct-response copywriting, particularly in the financial sector, to effectively engage our audience and drive sales.
Responsibilities
- Write persuasive copy for investment newsletters that effectively sells products to retail investors.
- Create impactful Video Sales Letters (VSL) that resonate with the target audience.
- Develop ad campaigns utilizing VSLs for outside marketing efforts.
- Storyboard VSLs and understand optimal video lengths for engagement.
- Analyze key performance indicators (KPIs) to assess the effectiveness of copy and campaigns.
Requirements
- Proven experience as an Investment Newsletter Copywriter.
- Demonstrated ability to write copy that sells for investment newsletter publishers.
- Direct-response experience in writing and creating impactful Video Sales Letters (VSL).
- Extensive experience in the financial space is preferred.
- Successful track record in creating ad campaigns using VSLs.
Benefits
- Generous compensation package offered to the right candidate.
