IT Data Analyst

$83,200 - $106,080/Yr

Branex - Warren, MI

Full-time - Mid Level

Warren, MI

General Merchandise Retailers

About the position

The IT Data Analyst position at BranexGroup in Warren, MI, is focused on analyzing website performance and user behavior to drive business performance through data-driven insights. The role involves utilizing web analytics tools, developing testing strategies, and collaborating with cross-functional teams to enhance user experience and conversion rates. The ideal candidate will have a strong background in data analysis, website testing, and optimization, with a deep understanding of web analytics tools and data modeling techniques.

Responsibilities

• Analyze website performance, user behavior, and traffic trends using web analytics platforms to deliver actionable insights.
• Build and optimize macros in Excel to streamline reporting and automate data workflows.
• Leverage statistical data modeling tools like Python to conduct in-depth analysis, forecasting, and hypothesis testing.
• Work with development and UX teams to understand Single Page Application (SPA) frameworks and their implications on web analytics and tracking.
• Develop and implement comprehensive website testing strategies, including A/B testing and multivariate testing, to improve site performance and user engagement.
• Validate test feasibility and collaborate with cross-functional teams to ensure the proper execution of test strategies.
• Monitor and analyze test outcomes, providing insights and recommendations for website optimization.
• Assist in the customization and configuration of analytics tools to support ongoing business needs.
• Present findings and recommendations to stakeholders, providing data-driven insights to support decision-making processes.

Requirements

• Bachelor's degree in Data Analytics, Marketing, Statistics, Computer Science, or a related field, or relevant years of experience.
• 3+ years of experience in web analytics, data analysis, or a related role.
• Advanced proficiency in Excel, including building and maintaining macros.
• Strong experience using Python for statistical data modeling and analysis.
• Deep understanding of the Adobe Business Suite, including Adobe Analytics, Adobe Target, and other tools.
• Comprehensive knowledge of Single Page Applications (SPAs) and how they impact web analytics.
• Experience in developing website testing strategies (A/B testing, multivariate testing) and validating test feasibility.
• Strong analytical thinking with the ability to interpret data and translate it into actionable insights.
• Excellent verbal and written communication skills, with the ability to explain complex analyses to non-technical stakeholders.
• Detail-oriented and able to work independently as well as part of a collaborative team.

Nice-to-haves

• Experience with other web analytics tools (e.g., Google Analytics, Tag Manager).
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Experience in data visualization tools like Tableau, Power BI, or similar.

Benefits

• Hourly pay between $40.00 - $51.00 per hour.
• Full-time contract position with expected hours of 40 per week.