IT/Digital Marketing Campaign Analyst - 110-130K

$110,000 - $130,000/Yr

Career Developers - Montvale, NJ

Full-time - Mid Level

Montvale, NJ

Administrative and Support Services

About the position

The IT/Digital Marketing Campaign Analyst role is designed for a versatile individual with expertise in display ad technology, email marketing, and website development. This position focuses on generating and delivering data reports for clients, implementing technical aspects of marketing campaigns, and integrating various marketing technologies to enhance operational efficiency and drive business growth.

Responsibilities

• Review client data feed requirements and onboard new requests.
• Implement and automate data workflows for customer reporting.
• Lead the technical integration and management of third-party tracking tools.
• Oversee and direct vendors supporting email and web development.
• Implement and troubleshoot advertiser assets and tracking.
• Develop and deploy email campaigns to maximize engagement.
• Design and develop websites and landing pages ensuring usability and responsiveness.
• Collaborate with delivery management to align technical implementations with business goals.
• Stay updated on industry trends and recommend new tools for operational efficiency.
• Document processes and methodologies for consistency.

Requirements

• Bachelor's degree in computer science, Information Technology, or a related field.
• Proven experience in digital marketing, web development, and data management.
• Strong technical skills in display ad management platforms and email marketing tools.
• Proficiency in using analytics and reporting tools like Google Analytics.

Nice-to-haves

• Knowledge of server-side scripting languages like PHP or Python.
• Experience with database management systems like SQL.

Benefits

• Hybrid work environment with 2-3 days in the office.
• Referral fee program for employee referrals.