Regeneron Pharmaceuticals - Sleepy Hollow, NY
posted about 1 month ago
We are looking for a Sr. Product Manager within the Commercial IT Marketing Technology team at Regeneron Pharmaceuticals. In this role, you will provide essential marketing campaign management support for omnichannel digital campaigns, digital media, and customer data platform activities, with a particular focus on omnichannel customer journeys and data management. Your responsibilities will include offering marketing technology consulting and project management to internal commercial brand marketing teams, establishing digital marketing platforms, and supporting ongoing marketing operations. As a Sr. Product Manager, your typical day might involve acting as the Commercial Marketing Technology Business Partner, serving as the single point of contact for omnichannel digital campaigns and brand digital media campaigns. You will lead digital media campaigns as the technology subject matter authority on customer journeys and email, utilizing the Salesforce Marketing Platform, data modeling, analytics, and secondary technologies. Your ability to absorb sophisticated technical concepts and communicate them effectively to both technical and non-technical marketing leaders will be crucial in supporting the delivery of marketing campaigns. You will ensure that commercial marketing leaders maximize their technology investments across the Salesforce Marketing Platform while managing the day-to-day operations of a technical services team. Additionally, you will partner with brand marketers to develop IT business cases for new digital technology capabilities, providing business benefits analysis and estimates, and owning the execution of these projects. Establishing a multi-year functional and technology roadmap for omnichannel campaigns, social media, and digital media technology plans for new capability implementation will also be part of your responsibilities. Building and maintaining strong mentorship relationships with brand marketers and agency teams, you will establish ways of working models, standard operating procedures, and playbooks. This position is ideal for someone who is an initiative-taker, enjoys hands-on work, and is passionate about supporting the commercialization of high-quality medicines for patients. You will thrive in a multifunctional, collaborative, and fast-paced environment, contributing to an innovative commercial marketing technology organization.