IT Product Manager, Digital & Product Engineering

About the position

We are looking for a Product Manager – Digital and Product Engineering to help enhance and support various Marketing and Digital applications. This person will have a hands-on role in the development, maintenance, and execution of digital programs and website development projects. Additionally, this person will participate in the migration of the program to a new platform working with technology teams to architect the new solution. This person will be able to work well with technology teams, analysts, creatives, experience teams, and client-side digital marketing teams. The ideal candidate will bring past experience and a passion for high volume, seamless and frictionless user experience on website to help improve website performance, user experience, patient conversion. This role reports to the Director, Digital and Product Engineering and is a hybrid role with a flexible work arrangement out of our Vienna, VA or Raleigh, NC offices.

Responsibilities

• Provide expertise in system and data architecture marketing automation processes and website development
• Manage ongoing web development implementation, troubleshoot system errors, and provide user support
• Discover known and unmet customer needs and possible feature/functionality concepts that meet those needs; gathering input from a variety of internal and external sources to define product concepts (analyzing competitors and market conditions to evaluate and articulate application of design and technology to the unmet customer need)
• Develop business case(s), including financial impact and benefits statements, to support feature/functionality concepts and sell the concepts to internal audiences through persuasive oral and written presentations
• Communicate and collaborate with business and marketing stakeholders to inform, adjust and shape prioritization of capabilities that improve the user experience; balancing priorities across Digital and Marketing product to identify/recommend/prioritize key opportunities and trade-offs
• Identify high-level business needs through outreach to key stakeholders and business partners and build user stories associated with these requirements
• Prioritize backlogs supporting Digital and Marketing initiative and scrum teams
• Prioritize features, functions and data as needed within Digital team
• Communicate data and functional requirements to the technology development teams
• Developing, adapting, and conveying the product vision to your Scrum team
• Conducting product release planning sessions with the Scrum team
• Execute development and advanced configuration activities within the website platform
• Identify project risks and present alternatives to alleviate or resolve issues
• Oversee new data and data integrations in the platform
• Investigate and resolve bugs/issues related to Digital initiatives

Requirements

• A bachelor’s degree in a computer related field, or the equivalent combination of education, skills and experience
• 5 + years' hands on experience in high volume website, ecommerce development platform preferably in Healthcare domain
• Experience in smart appointment scheduling, Patient Portal is preferred
• Experience working with large data sets and databases
• Experience working in the Digital /Healthcare/Retail industry is a plus
• Ability to form partnerships with various stakeholders (product managers, creative, development, etc.)
• Strong development experience in Digital and Marketing application domain
• Excellent communication skills – verbal and written
• Ability to handle shifting priorities, demands and timelines through analytical and problem-solving capabilities
• Ability to effectively prioritize and execute tasks in a high-pressure environment is crucial
• Familiarity with digital, physical, and mobile customer journeys
• Strong leadership profile demonstrated prioritization and negotiation skills
• Able to operate effectively in areas of uncertainty, ambiguity and conflict to focus and deliver against business goals
• Track record of taking ownership and driving results at various levels of professional experience
• Knowledge of Confluence, Jira, CICD and PPM tools
• Familiarity with Digital Technologies, Google Analytics, Marketing Automation Tools, CRM (Braze, Sale Force, Adobe), CMS ( Acquia, Drupal, Sitecore) and Mobile application development

Benefits

• Career Development and Training Opportunities
• Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
• Participate in our Vision coverage and associate discounts on our products
• Participate in our 401(k) with competitive company match
• Accrue PTO and paid holidays from day one