Job Title: Marketing and Sales Expert / Marketing Coordinator

$41,600 - $41,600/Yr

Om SPA-Permanent Cosmetics & Skin Care Clinic & Academy - Chicago, IL

Part-time - Entry Level

Chicago, IL

About the position

We are seeking a dynamic and results-driven Marketing and Sales Expert to lead our marketing initiatives and drive sales growth. This part-time, contract role requires a strategic thinker with a passion for digital marketing, advertising sales, and market analysis. The ideal candidate will possess strong leadership skills, creativity, and a comprehensive understanding of both traditional and digital marketing channels.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance luxury brand awareness and drive sales.
• Create and oversee the creation of engaging content across various platforms, utilizing Adobe Creative Suite for design needs or Canva.
• Conduct market research and analyze trends to identify new growth opportunities.
• Manage digital marketing campaigns, including SEO optimization, analytics tracking, and marketing automation tools.
• Collaborate with the sales team to align marketing efforts with sales goals and objectives.
• Prepare and manage budgets for marketing initiatives, ensuring effective allocation of resources.
• Coordinate print advertising efforts while maintaining a cohesive brand message across all channels.
• Monitor campaign performance through analytics tools to assess effectiveness and make data-driven adjustments.
• Develop and execute high-impact marketing campaigns that promote spa services, retail products, and memberships across multiple digital channels.
• Manage social media accounts and create engaging content tailored for platforms like YouTube, Instagram, Facebook, and TikTok, including video content that enhances brand awareness and drives conversions.
• Build and manage automated sales funnels using tools like Systeme.io and Zapier, creating seamless client journeys from lead to loyal customer.
• Run and optimize paid ad campaigns on Google, Facebook, Instagram, and TikTok.
• Establish and nurture relationships with influencers to extend brand reach and engagement.
• Research and implement new ideas to keep engagement high and drive conversions.
• Make updates to our WordPress and Wix sites as needed, creating landing pages to support campaigns and improve the user experience.
• Design and launch targeted email and SMS marketing campaigns using platforms like MailChimp to increase engagement and track performance.
• Assist in planning sales events and promotions, collaborating with the team to attract and retain clients.
• Track key metrics, interpret data insights, and adjust strategies to improve overall performance.

Requirements

• Proven experience in sales and marketing management or a related field.
• Strong knowledge of digital marketing strategies, including SEO, analytics, and market trends.
• Familiarity with HTML is a plus for managing website content.
• Experience with budgeting and financial management related to marketing campaigns.
• Excellent communication skills with the ability to present ideas clearly and persuasively.
• A proactive approach to problem-solving with strong organizational skills.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• Experience in digital marketing or sales, particularly within luxury beauty brand or spa, or wellness industries.
• Proven ability to manage multiple projects, stay detail-oriented, and meet deadlines consistently.
• Demonstrated ability to think creatively, analyze data, and adapt marketing strategies to drive engagement and conversions.
• Experience creating digital content for social media, with familiarity in tools like Canva and CapCut for basic video and design work.
• Hands-on experience with marketing automation (Systeme.io, Zapier), CRM platforms (Zoho, HubSpot), and CMS (WordPress, Wix).
• Excellent written and verbal skills, with the ability to engage clients and clearly communicate the brand's voice and values.
• Willingness to assist with reception tasks when needed to ensure a seamless client experience.

Nice-to-haves

• Experience with luxury beauty brands or wellness industries.
• Familiarity with video editing tools for social media content.

Benefits

• Flexible scheduling options for part-time work.
• Opportunity to work in a dynamic and creative environment.