Jr Digital Marketing & Communications Manager

$44,057 - $45,000/Yr

Florida International University - Miami, FL

Full-time - Entry Level

Miami, FL

10,001+ employees

Educational Services

About the position

The Jr Digital Marketing & Communications Manager at Florida International University (FIU) plays a crucial role in supporting the editorial standards and quality of enrollment marketing and communications content. This position involves creating content strategies, developing email marketing campaigns, and collaborating with various teams to enhance FIU's digital presence and print materials. The manager will also analyze campaign performance metrics and assist in user testing to ensure effective communication strategies are implemented.

Responsibilities

• Support the maintenance of editorial standards and accuracy of enrollment marketing and communications content.
• Assist in the creation of content strategy recommendations based on various analyses and reports.
• Develop user-friendly online content for FIU's digital presence and print materials.
• Implement email marketing messages and campaigns to increase student applications and enrollment.
• Revise and copy-edit material to ensure appropriate tone and consistent messaging.
• Set quality standards and measure content quality against best practices.
• Collaborate with designers, business analysts, developers, and communications directors to develop content.
• Collect weekly email campaign performance metrics and analyze results.
• Assist with participatory design/user testing sessions and present findings to teams and clients.
• Interpret educational media/communication rules and recommend improvements.
• Manage the communication calendar to ensure adherence to schedules and timelines.

Requirements

• Bachelor's degree in Marketing, Media/Public Relations, Communications or related field.
• One (1) year of experience in a related field.

Nice-to-haves

• Experience and/or knowledge of Photoshop and Adobe Creative Suite.
• Ability to handle multiple projects and awareness of deadlines.

Benefits

• Competitive salary range of $44,057 - $45,000.
• Flexible work hours as needed.