Junior Copywriter Marketing Campaigns

Yeti Agency - Austin, TX

Full-time - Entry Level

Austin, TX

501-1,000 employees

Food Services and Drinking Places

About the position

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™. The Junior Copywriter will report to the Creative Director in Austin, TX, and will be responsible for playing a critical role in the strategy, ideation, and copywriting of YETI's creative work. We are looking for a creative that uses conceptual, high-level thinking to craft compelling and well-written work that expands across all marketing channels.

Responsibilities

• Create marketing assets for direct-to-consumer campaigns, which include email, performance media, social, retail displays, and YETI.com content
• Brainstorm, concept, and present innovative creative marketing and advertising work that garners buy-in while netting measurable results
• Use insights and analytics to understand current performance and future opportunities
• Translate creative direction and story points from creative briefs into compelling brand storytelling
• Present ideas in a clear and focused way that builds consensus with senior leaders and internal stakeholders
• Ensure quality, clarity, and consistency in writing and overall craft across all channels and assets
• Maintain and be a steward of YETI's brand voice and guidelines

Requirements

• Bachelor's degree or equivalent experience (1-2 years in an advertising or in-house copywriting role)
• You have a portfolio with creative work for which you were primarily responsible
• Willingness to do your own research and ability to quickly grasp, and bring to life the brand voice
• Able to use strategic thinking to solve problems, even when they are not fully defined
• You have a solid understanding of marketing and advertising principles and are eager to learn more
• You are an optimistic, energetic team player
• Experience with consumer product brands is preferred
• MUST include your portfolio in your application to be considered

Benefits

• Employee Discount
• Vacation & Paid Time Off
• Health Insurance
• 4 weeks PTO
• 12 weeks maternity leave 100% paid