Junior Copywriter Marketing Campaigns

Yeti Coolers - Austin, TX

Full-time - Entry Level

Austin, TX

Merchant Wholesalers, Durable Goods

About the position

The Junior Copywriter at YETI will play a vital role in the strategy, ideation, and copywriting of the company's creative work. This position focuses on crafting compelling marketing assets across various channels to enhance customer engagement and brand storytelling. The role requires collaboration with innovative team members and a commitment to maintaining YETI's brand voice.

Responsibilities

• Create marketing assets for direct-to-consumer campaigns, including email, performance media, social, retail displays, and YETI.com content.
• Brainstorm, concept, and present innovative creative marketing and advertising work that garners buy-in while netting measurable results.
• Use insights and analytics to understand current performance and future opportunities.
• Translate creative direction and story points from creative briefs into compelling brand storytelling.
• Present ideas in a clear and focused way that builds consensus with senior leaders and internal stakeholders.
• Ensure quality, clarity, and consistency in writing and overall craft across all channels and assets.
• Maintain and be a steward of YETI's brand voice and guidelines.

Requirements

• Bachelor's degree or equivalent experience (1-2 years in an advertising or in-house copywriting role).
• Portfolio showcasing creative work for which the candidate was primarily responsible.
• Willingness to conduct research and ability to quickly grasp and articulate the brand voice.
• Strategic thinking skills to solve problems, even when they are not fully defined.
• Solid understanding of marketing and advertising principles with a desire to learn more.
• Optimistic, energetic team player.

Nice-to-haves

• Experience with consumer product brands is preferred.