Junior Digital Marketing Specialist

RSM - Charlotte, NC

Full-time - Entry Level

Charlotte, NC

Professional, Scientific, and Technical Services

About the position

The Junior Digital Marketing Specialist at RSM is responsible for supporting the execution of various digital marketing campaigns, including social media, websites, and digital advertising. This entry-level position requires a foundational understanding of digital marketing best practices and the ability to implement marketing strategies effectively. The role involves collaboration with the Digital Marketing Manager, in-house creative team, and Account Executives, focusing on delivering high-quality work within tight deadlines in a dynamic agency environment.

Responsibilities

• Create social media content (organic and paid) for various programs
• Manage digital paid advertising campaigns
• Provide support with website content management
• Assist with website analytics including setup and post-campaign reporting
• Assist with web-based marketing contact forms including setup and post-campaign reporting
• Coordinate with account team members to set up software for event photo booth experiences
• Manage email marketing campaigns including setup, distribution and post-campaign reporting
• Assist Digital Marketing Manager with other ad-hoc digital campaigns
• Maintain knowledge of client brand preferences and styles
• Ability to learn digital marketing software quickly and utilize different platforms
• Juggle multiple projects and/or clients while effectively managing timelines and expectations
• Produce final work free of errors and in-line with account direction
• Use technology, resources and time efficiently
• Learn quickly and apply current information to appropriate tasks.

Requirements

• Growing knowledge of digital marketing concepts
• Social media content strategy
• Email marketing
• Web-based advertising
• Interactive digital experiences (photo booths, AR based experiences, mobile apps, etc.)
• Interest/Experience with web content management systems
• Interest/Experience with email marketing software (MailChimp preferred)
• Knowledge of CSS & HTML (optional)
• Beginner aptitude in Adobe Creative Cloud (optional)
• Excellent organizational skills
• Desire to learn more about digital marketing initiatives and platforms

Nice-to-haves

• Knowledge of CSS & HTML
• Beginner aptitude in Adobe Creative Cloud

Benefits

• Full-time position
• Competitive salary range of $65.9K - $83.5K per year