Junior Media Buyer

Publicis Groupe - Birmingham, AL

Full-time - Entry Level

Birmingham, AL

251-500 employees

Professional, Scientific, and Technical Services

About the position

The Junior Media Buyer at Martin Retail Group is responsible for negotiating, purchasing, and monitoring advertising space and airtime for clients, aiming to maximize audience reach at the lowest costs. This role involves working closely with a Senior Buyer or Supervisor, managing media buys from start to finish, and ensuring compliance with company standards. The position also includes providing guidance to Media Assistants and maintaining professional relationships with media vendors.

Responsibilities

• Estimate, negotiate and purchase all media including spot TV, radio, print, outdoor, and digital.
• Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner.
• Research, evaluate and negotiate Makegoods on a timely basis.
• Ensure all buys are posted on Media systems by quarterly deadlines.
• Recover under delivery within nine months of the buy by working with stations.
• Reconcile monthly invoicing for all clients and ensure schedules ran as ordered.
• Provide direction to Media Assistants and assist with their development toward the Junior Buyer position.

Requirements

• 1-3 years' experience in a media planning/buying role (e.g., Media Assistant) in a retail marketing firm.
• Experience evaluating and purchasing local broadcast schedules.
• Excellent negotiating skills or basic abilities to be trained to develop this skill.
• Strong written and verbal communication skills.
• Strong organization skills.
• Ability to work under pressure.
• Ability to analyze, interpret and apply research data.
• Self-motivated and self-directed.
• Good interpersonal skills to develop and maintain relationships with vendors and teammates.
• Experience working with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS.
• Intermediate-level proficiency in Microsoft Office, particularly Excel and PowerPoint.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Family leave
• Parental leave
• Vision insurance