Junior Media Buyer

Unclassified - Birmingham, AL

Full-time - Entry Level

Birmingham, AL

251-500 employees

About the position

The Junior Media Buyer at Martin Retail Group is responsible for negotiating, purchasing, and monitoring advertising space and airtime for clients, with a focus on achieving optimal reach at the lowest costs. This role involves working closely with a Media Buyer and requires the ability to develop professional relationships with media vendors while ensuring timely execution of media buys. The Junior Media Buyer will also provide guidance to Media Assistants and contribute to their development.

Responsibilities

• Estimate, negotiate and purchase all media including spot TV, radio, print, outdoor, and digital.
• Coordinate with Traffic to ensure that all confirmed buys are uploaded in a timely manner.
• Research, evaluate and negotiate Makegoods on a timely basis.
• Ensure all buys are posted on Media systems by quarterly deadlines.
• Reconcile monthly invoicing for all clients and secure credits where necessary.
• Provide direction to Media Assistants and assist with their development toward the Junior Buyer position.

Requirements

• One to three years' experience in a media planning/buying role (for example, Media Assistant) in a retail marketing firm.
• Experience evaluating and purchasing local broadcast schedules.
• Excellent negotiating skills or basic abilities to be trained to develop this skill.
• Strong written and verbal communication skills.
• Strong organization skills.
• Ability to work under pressure.
• Ability to analyze, interpret and apply research data.
• Self-motivated and self-directed.
• Good interpersonal skills to develop and maintain relationships with vendors and teammates.
• Experience working with media buying and research software such as Nielsen, Scarborough, Prime Lingo, AdViews, SQAD, and SRDS.
• Intermediate-level proficiency in Microsoft Office in Excel and PowerPoint.

Nice-to-haves

• Exposure to media buying in the automotive industry or exposure to media buying in a franchisee-type industry.