Klaviyo Marketing Specialist / Email Marketing Automation Manager

$60,000 - $80,000/Yr

My Fit Foods - Houston, TX

Full-time - Mid Level

Houston, TX

1-10 employees

Health and Personal Care Retailers

About the position

The Klaviyo Marketing Specialist / Email Marketing Automation Manager at My Fit Foods is a pivotal role focused on creating and optimizing email and SMS marketing campaigns to engage customers and drive sales. This position requires a deep understanding of Klaviyo and a passion for health and fitness, as the individual will contribute to shaping the brand's marketing strategies in a fast-paced startup environment.

Responsibilities

• Develop, implement, and optimize segmented email, SMS, and push notification campaigns using Klaviyo.
• Align communication flows with broader marketing strategies, collaborating with social media efforts and agency promotions.
• Analyze campaign performance regularly, leveraging insights for real-time adjustments to improve engagement and conversion rates.
• Collaborate with cross-functional teams to ensure smooth integration of marketing initiatives and strategies.
• Manage the scheduling, execution, and monitoring of drip campaigns and customer journey flows.

Requirements

• 1-2 years of experience in direct marketing, specifically in email and SMS marketing.
• Hands-on experience with Klaviyo, including setting up and optimizing flows to increase customer lifetime value.
• Strong understanding of marketing metrics and ability to tie efforts to measurable business results.
• Excellent communication skills, balancing professionalism with human connection.
• High standards of excellence in work quality.

Nice-to-haves

• Experience in social media management and strategy.
• Knowledge of market research techniques.
• Organizational skills to manage multiple campaigns effectively.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time off
• Employee discount
• Professional development assistance