LOréal Travel Retail Americas - Product Brand Manager Ralph Lauren, Diesel, Cacharel

L'Oréal - Miami, FL

Full-time - Mid Level

Miami, FL

10,001+ employees

Health and Personal Care Retailers

About the position

The Product Brand Manager for Ralph Lauren, Diesel, and Cacharel at L'Oréal Travel Retail Americas is responsible for driving growth and executing strategic marketing plans for these brands within the travel retail sector. This role involves managing the product lifecycle, leading product launches, collaborating with supply chain teams, conducting pricing analysis, and preparing presentations for stakeholders. The position requires a strategic mindset and a strong understanding of consumer behavior and market dynamics.

Responsibilities

• Define brand vision and manage product portfolio including launches and discontinuations.
• Lead 360° product launches from conception to execution, including market analysis and implementation of marketing strategies.
• Collaborate with supply chain and commercial teams to align forecasts with marketing strategies and client demands.
• Conduct semi-annual pricing analysis to recommend pricing structures that ensure market share growth.
• Prepare and deliver impactful presentations to internal stakeholders and key clients.
• Collect and analyze consumer and market insights to inform product development and strategy.
• Work with Retail, Digital, and Education teams to build strong go-to-market strategies.

Requirements

• 3-6 years of marketing experience required.
• 2+ years in operational marketing or a similar role.
• Experience in launching and managing new products or renovations throughout their lifecycle.
• Strong communication skills to articulate messages and strategies clearly.
• Leadership skills to motivate and foster relationships with cross-functional partners.
• Knowledge of the beauty industry, particularly in Travel Retail Americas.

Nice-to-haves

• Advanced degrees in relevant fields.
• Relevant industry certifications.
• Soft skills such as project management, communication, and time management.

Benefits

• Competitive salary range of $103K - $130K per year.
• Opportunities for continuous learning and professional development.
• Diverse and inclusive workplace culture.