Laser Product Manager

Messer Cutting Systems - Menomonee Falls, WI

Menomonee Falls, WI

Machinery Manufacturing

About the position

Reporting to the Director of Sales and Marketing, the Laser Product Manager is responsible for overseeing a product portfolio. This position will support our local sales team and collaborate with other local and global teams to create sales tools and drive innovation. This position will focus on project management along with developing sales tools to assist in the sales of the products.

Responsibilities

• Provide technical expertise and product knowledge to the sales team and other departments
• Develop marketing strategies for new products within the portfolio
• Project Management of local and global products
• Lead training of portfolio for the sales team and be the subject matter expert
• Conduct market research to identify user needs for new products and enhancements
• Monitor sales/profitability and provide recommendations for price adjustments and product pricing
• Monitor and track competitors and develop 'hit lists' to combat competitive features and 'claims'
• Review requests for non-standard options, combination options, and special applications; provide pricing and descriptions for approved items
• Recommend costs reduction and quality enhancements
• Provide sales support through field visits and participate in customer visits for key opportunities
• Provide support to R&D, including defining project scope, approval of milestones, and project outcome
• Assist Global Product Managers in driving the vision and delivery of innovative new products to keep the business relevant and competitive
• Participate in Ad Hoc Committee meetings, customer visits, consultations or field issues, and other unplanned activities as applicable
• Collaborate with Project Coordinators and other departments, when applicable
• Perform runoffs and demonstrations when needed
• Define product positioning and maintain product roadmaps
• Define specifications and business cases for new product and solution opportunities
• Drive the 'Customer Value Selling' technique
• Develop Customer Value Models defining the benefits of our products
• Create supporting material for the sales team
• Develop and lead product launch plans
• Deliver inputs and facilitate quarterly portfolio/market review processes

Requirements

• Bachelor's degree in Business Administration, Engineering, or a related field
• 3 years experience with a laser OEM (Original Equipment Manufacturer) is preferred
• Project Management experience preferred

Nice-to-haves

• An associate degree in electrical or mechanical Engineering Technology and 5 years of experience with a laser OEM (Original Equipment Manufacturer) is preferred