Lead Analyst, Attractions

$70,000 - $85,000/Yr

Aka Nyc - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Lead Analyst, Attractions at AKA NYC is responsible for leading insights and reporting for clients within the attraction vertical. This role involves transforming data into actionable insights, conducting in-depth analyses across various media channels, and developing comprehensive reports to enhance client understanding of their business performance. The position requires collaboration with internal teams to provide data-driven recommendations and presentations to clients.

Responsibilities

• Lead insights and reporting for clients in the attraction vertical.
• Transform data into actionable insights and recommended actions.
• Conduct ad hoc deep-dive analyses across media channels, incorporating website traffic, sales data, and market research.
• Develop reports for digital user journey flow, media mix modeling, and media attribution.
• Create daily and weekly sales, digital, and campaign performance reports for specific clients.
• Collaborate with internal teams to determine recommendations based on data.
• Create meeting decks utilizing reports and present analysis to clients.
• Generate wrap-up reports detailing client campaign performance at the conclusion of projects.
• Perform other duties as assigned.

Requirements

• 4 - 6 years' experience as a digital and/or media analyst.
• Experience with data cleaning and visualization tools such as Tableau, PowerBI, Looker, and FiveTran.
• Advanced skills in Excel, PowerPoint, and/or Keynote.
• Understanding of statistical techniques including hypothesis development, test design, raw data analysis, and trend identification.
• Strong organizational skills to aggregate information from multiple sources.
• SQL, R, and/or Python coding skills are a plus.
• Experience or interest in the arts and entertainment industries.

Nice-to-haves

• Experience with additional data visualization tools.
• Familiarity with advanced statistical analysis techniques.

Benefits

• Dental insurance
• Flexible schedule
• Loan assistance
• Paid parental leave
• Paid time off
• Sabbatical
• 100% employer-paid healthcare for employees
• 100% employer-paid dental care for employees
• Training and Development fund per employee
• Pet-friendly office