Lead Analyst-Digital Brand Advocate

$81,200 - $135,400/Yr

Lowe's - Mooresville, NC

Full-time - Mid Level

Mooresville, NC

10,001+ employees

Building Material and Garden Equipment and Supplies Dealers

About the position

The Lead Analyst-Digital Brand Advocate at Lowe's is responsible for optimizing online customer experiences on Lowes.com by collaborating with strategic suppliers and various internal teams. This role focuses on enhancing online sales, traffic, and conversion through improved online content and customer engagement strategies. The analyst will also support Omni-Channel retail strategies and identify process improvement opportunities to drive brand growth and renewal.

Responsibilities

• Analyze key performance indicators to identify opportunities to improve the online experience, streamline fulfillment, maximize assortment and drive conversion.
• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s).
• Act as the subject matter expert for the supported brand(s) assortment and strategy.
• Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance.
• Build and lead presentations with suppliers and merchants to drive strategic plans and analyze execution.
• Consistently report and communicate to Senior leaders both internally and with the supported vendor.
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities.
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies.
• Analyze competitive data to provide SKU and pricing optimization recommendations.
• Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s).
• Work closely with content management to optimize premium content for assigned brand(s) and prioritize execution to maximize returns.
• Create project plans and align with merchandising and supplier to drive execution.
• Analyze sales and distribution of direct to consumer products to provide insights and recommendations for core and regional merchants.
• Act as a subject matter expert for new team members, providing troubleshooting opportunities, mentoring, and onboarding support.

Requirements

• Bachelor's Degree in Business, Marketing, Finance, or related field.
• 6-7 years e-commerce/digital/Retail Merchandising, Digital Marketing or Vendor Management experience.
• Experience in optimizing flexible fulfillment models with a multi-channel retailer.
• Ability to analyze and report event and program ROI.
• Proven experience leading/facilitating complex projects that require multiple stakeholders and drive impacts across the greater organization.
• Proven experience with major consumer brands and how to support/differentiate them in the digital space.

Nice-to-haves

• Master's Degree in Business, Marketing, Finance, Statistics or related field.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Paid holidays
• Paid time off
• Employee discount programs
• Tuition reimbursement
• Professional development opportunities