Marvin - Boston, MA
posted 2 months ago
The Lead Brand Ambassador plays a crucial role in executing the annual event and retail warehouse appointment setting and lead generation plans for the assigned region or market. This position operates under the guidance of the Customer Acquisition management team and is pivotal in representing Marvin Replacement at various shows, events, and retail warehouses. The Lead Brand Ambassador is responsible for setting up and tearing down shows and events, ensuring that all logistical arrangements are made, and that materials are delivered and installed correctly. This role requires a proactive approach to engage with prospective homeowner customers and generate leads effectively. In addition to event management, the Lead Brand Ambassador will assist in evaluating marketing performance efforts, providing recommendations for improvements to enhance attendance at the Marvin Replacement booth and optimize appointment setting performance. Documentation of activities for internal evaluation is also a key responsibility. The Lead Brand Ambassador will collaborate with the leadership team to build the event calendar, plan budgets, and coordinate schedules and staffing of Brand Ambassadors. This includes recruiting and training both employees and contractors as needed. Regular travel to multiple appointment setting locations within the assigned market or region is required, and the Lead Brand Ambassador will work closely with leadership to achieve targeted KPIs, including customer acquisition costs, labor costs, and lead targets. This position is ideal for someone with prior experience in coordinating show or event workers, particularly in the home improvement industry, and who possesses strong organizational and planning skills.