Grundfos - Katy, TX
posted about 2 months ago
Grundfos Americas Corporation is seeking an experienced Lead Brand Manager to join the Brand Management team. The Lead Brand Manager will drive, impact, and implement the global ONE brand direction ensuring we build a clear and relevant position locally. They will be responsible for all Grundfos USA branding activities including collaborating with local/global performance and functional units to identify key brand activities to ensure we are continuing to build and raise strong brand awareness among key customers/stakeholders that will support the business growth in the USA. This position reports directly to the Director of Brand Management and will operate on a minimum 2 day on site Hybrid schedule out of the Brookshire, Texas facility. In this role, the Lead Brand Manager will act as a key local/regional brand ambassador supporting and driving key brand directions towards local marketing offices and global PU representatives. They will also be responsible for understanding USA business dynamics, objectives, and challenges to develop a more enhanced USA branding strategy to elevate the Grundfos brand. This includes managing the executional budget, planning, and controlling in alignment with key group and local priorities, as well as driving the development of new brand content in close collaboration with local functions. Additionally, the Lead Brand Manager will orchestrate the local digital media landscape ensuring local perspectives and variations are integrated in the development and execution of activities/campaigns. They will ensure that the channel mix and media framework deliver optimal business impacts across the entire user journey and serve as the local contact/expert for paid media agencies.