Lead Brand Manager

Robert Half - Howell Township, NJ

Full-time - Mid Level

Howell Township, NJ

Administrative and Support Services

About the position

The Lead Brand Manager will be responsible for overseeing the management of Amazon storefronts, driving sales growth, and mentoring a team of brand managers. This role requires strong leadership skills and the ability to communicate effectively with co-owners and various teams to execute brand strategies and initiatives.

Responsibilities

• Oversee the management of Amazon storefronts to ensure optimal visibility and customer engagement
• Conduct sales forecasting and implement strategies to drive sales growth
• Mentor and supervise brand managers, fostering a collaborative and productive work environment
• Regularly communicate with co-owners, providing updates and reports on brand management activities
• Utilize CRM and Amazon Vendor Central tools to optimize brand marketing and advertisement strategies
• Lead brand awareness initiatives, including campaign planning and digital branding
• Collaborate with both domestic and international teams to execute brand strategies
• Negotiate contract terms with suppliers and vendors, demonstrating strong persuasive communication skills
• Adapt to changes in technology, maintaining proficiency in tools like Google Suite and Data Dive
• Exhibit strong leadership techniques, setting goals, and prioritizing tasks for the team.

Requirements

• Minimum of 7 years of experience in a Brand Management role or related field
• Proficient in Customer Relationship Management (CRM) systems
• Proven experience in creating and managing successful advertising campaigns
• Demonstrated ability to increase brand awareness and brand marketing
• Experience in campaign planning and execution
• Strong design skills, with the ability to create visually compelling brand assets
• Familiarity with Amazon advertising and Amazon Vendor Central is a plus
• Proven track record in brand building and fostering brand partnerships
• Ability to develop and implement effective brand strategies
• Experience with digital branding is essential
• Strong interpersonal skills with the ability to work collaboratively in a team
• Excellent written and verbal communication skills
• Strategic thinker with strong analytical skills
• Bachelor's degree in Marketing, Business, or a related field; advanced degrees are a plus
• Proficient in Microsoft Office Suite, particularly PowerPoint and Excel
• Ability to travel as needed for brand events and meetings.

Nice-to-haves

• Advanced degrees in Marketing, Business, or related fields
• Familiarity with Amazon advertising and Amazon Vendor Central