Lead Brand Manager

Grundfos - Brookshire, TX

Full-time - Mid Level

Brookshire, TX

10,001+ employees

Machinery Manufacturing

About the position

The Lead Brand Manager at Grundfos Americas Corporation will be responsible for driving and implementing the global ONE brand direction while ensuring a strong local brand presence in the USA. This role involves collaborating with various teams to enhance brand awareness and support business growth through strategic branding activities. The position requires a minimum of two days on-site work in Brookshire, Texas, and focuses on both local and global brand initiatives.

Responsibilities

• Drive, support and secure global ONE Brand direction.
• Act as a key local/regional brand ambassador supporting and driving key brand directions towards local marketing office and global PU representatives.
• Act as a local representative towards the global office pushing and supporting a strong, relevant, and truly global brand position.
• Drive and develop locally relevant brand activations.
• Understand USA business dynamics, objectives, and challenges to develop a more enhanced USA branding strategy.
• Responsible and accountable for executional budget, planning and controlling in alignment with key group and local priorities.
• Drive locally relevant development of new brand content in alignment with global brand strategy.
• Drive local agency management.
• Drive and develop local brand activities in close collaboration with local functions.
• Orchestrate the local digital media landscape ensuring local perspectives are integrated in the development and execution of activities/campaigns.
• Ensure that our channel mix and media framework deliver optimal business impacts across the entire user journey.
• Be the local contact/expert for paid media agencies.

Requirements

• A master's degree preferred in marketing, business management, or related field.
• A minimum of 5+ years' experience in branding (both B2B and/or B2C) or relevant global B2B (B2C) marketing role.
• Proven track record of developing and running impactful marketing and brand campaigns.
• Experience in working in matrix organization or cross product categories/divisions.
• Good communication and insight gathering skills and ability to articulate core ideas and tactics that support campaign/marketing objectives.
• Results oriented with a track record for driving marketing efforts that have measurable business impacts.
• Excellent interpersonal skills with the ability to influence and negotiate within a matrix organization.
• A strategic thinker and willing to think beyond the ordinary and drive flawless execution.

Benefits

• Flexible working hours
• 5 paid holidays
• Paid time off for volunteering
• Up to 20 paid vacation days
• Competitive medical insurance rates through medical, dental, and vision plans
• 401(k)-match program
• Annual bonuses
• Parental support
• Internal well-being consultants and programs
• Access to the modern Grundfos Academy for personal and professional development
• Diverse, inclusive environment with employee-led forums