Lead Client Solutions Manager - B2B Marketing Campaigns

$104,000 - $156,000/Yr

Avispa - New York, NY

Full-time - Mid Level

Remote - New York, NY

Professional, Scientific, and Technical Services

About the position

The Lead Client Solutions Manager - B2B Marketing Campaigns is responsible for managing relationships with the largest customer accounts, providing strategic consultation and intelligence for B2B marketing campaigns. This role focuses on building strong partnerships with clients, driving incremental revenue, and ensuring the successful execution of marketing strategies. The position offers a hybrid work environment and is open to remote candidates located in the United States, with a preference for those in New York.

Responsibilities

• Build trusted relationships with clients providing best-in-class customer experience by proactively identifying and solving customer challenges.
• Partner with cross-functional teams across Insights, Marketing, Media Operations, etc. to collaborate on campaign activation and drive toward client goals.
• Be a consultative seller to renew and grow client investments.
• Proactively analyze and optimize customers B2B advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are achieved.
• Consult and own all aspects of the client’s media campaigns including targeting, implementation, creative and content quality, optimization, performance, and proving ROI through campaign insights.
• Apply rigor and use technology to design account plans to meet revenue goals.
• Support customer communication and education including a best-in-class onboarding experience and ad hoc platform education needs.
• Drive new product adoption and partner technology integration to enable client success and efficiency.
• Collaborate with product teams to improve service offerings and campaign management tools and ensure our customer needs are met.

Requirements

• 7+ years of experience in paid/digital media sales, with an understanding of B2B marketing.
• 5+ years of experience partnering with customers and agencies to plan and execute marketing campaigns.
• 7+ years of auction based or programmatic campaign management and optimization experience (i.e. Google Adwords, SEO/PPC, ad exchange/trading desks).
• BA/BS degree or equivalent practical experience.
• Ability to understand marketing & digital media metrics.
• Ability to conduct regular forecasts and reports.
• Ability to think strategically with a proven track record of achieving results by connecting a customer’s pressures with data-driven products and solutions.
• Demonstrated understanding of internet advertising technology and marketing automation.
• Know-how of the digital industry landscape.
• Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision.
• Strong executive engagement and stakeholder management skills, ownership of agency and client relationships.
• Ability to build insights backed, narrative to support strategic sales pitches, strong storyteller.
• Ability to work independently and collaborate cross-functionally.
• Demonstrated commitment to understanding and prioritizing the needs of the customer.
• Know-how of sales planning & CRM tools.

Benefits

• Hourly pay: $50-$75/hr (Pay varies based on the candidate's experience and location)
• Group Medical, Dental, Vision, Life
• Retirement Savings Program
• 40 hours/week, 6 Month Assignment, Possible extension