Lead Content Designer

Rocket Companies - Detroit, MI

Full-time - Senior

Detroit, MI

About the position

As a Lead Content Designer at Rocket Mortgage, you will play a crucial role in defining and delivering impactful product content while driving innovation within the content design discipline. This position involves leading the design process, creating style guides, and developing content strategies that enhance user experiences and align with the product roadmap. You will mentor other designers, facilitate workshops, and present compelling solutions that shape the product vision and standardize content practices.

Responsibilities

• Drive innovation and modernization of the content design discipline.
• Lead, facilitate, and participate in all stages of the design process, writing and editing well-informed product content.
• Work independently on multiple concurrent projects and provide mentorship to less-experienced designers.
• Influence product vision with creative solutions that further the product roadmap, tie back to business strategies, and solve both client and business needs.
• Create style guides and message hierarchies that drive content creation across the client experience.
• Present strategies, solutions, and recommendations to design partners and stakeholders, using persuasion and effective storytelling to influence product vision and design decisions.
• Analyze and test content to identify areas for improvement.
• Establish governance plans, including workflows and audit criteria.
• Audit existing content and identify gaps, influencing the roadmap of multiple projects.
• Create and maintain content inventories and content matrices.
• Develop information architecture strategies, including taxonomies and content models.
• Facilitate conversations and workshops that drive business outcomes with stakeholders across the business.
• Champion and lead content team-driven projects that promote democratization, standardization, and content reuse.
• Offer meaningful design and strategic feedback across function throughout the product development life cycle.

Requirements

• At least 7 years of relevant experience.
• Advanced UX writing skills.
• Ability to apply generative AI creatively and effectively to accelerate workflow.
• Demonstrated success guiding users through digital experiences with relevant content.
• Ability to write clearly, concisely, and on brand.
• Skill in delivering impactful presentations and using storytelling to persuade.
• Advanced ability to measure and explain content value.
• Experience creating compelling content strategy deliverables and knowing which approaches work best for each situation.
• Experience leading complex projects and bodies of work.
• Ability to mentor and develop senior content team members and product designers.
• Experience recommending and conducting best-fit content research and testing.

Nice-to-haves

• Understanding of SEO best practices for creating content and writing metadata.
• Experience in the mortgage and/or financial services industry.

Benefits

• Medical benefits
• Dental benefits
• Vision benefits
• 401K retirement plan
• Paid time off
• Annual bonus eligibility