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Lead Content Strategist
GE Aerospace
posted about 2 months ago
About the position
The Lead Content Strategist at GE Aerospace is responsible for designing and delivering comprehensive talent recruitment activities, which include research, sourcing, interviewing, and managing operational tasks. This role emphasizes the execution of standard activities and providing advice within established policies, with some flexibility to adapt to changing situations. The position also focuses on maintaining content and asset libraries, managing employment branding, and collaborating with various teams to enhance content strategy.
Responsibilities
- Maintains content and asset library
- Owns employment branding content calendar
- Acts as a Subject Matter Expert (SME) in social media best practices and trends
- Conducts social media/digital media reporting
- Handles media placement and execution
- Collaborates with Communications on content planning, repurposing, and amplification
- Partners with the Employer Brand team and others to develop and refine content for social media
Requirements
- Bachelor's Degree from an accredited university OR High School Diploma/GED with 4 years of branding or marketing experience
- At least 3 years of content creation experience
Nice-to-haves
- Extensive knowledge of social platforms like Facebook, Threads, Instagram, LinkedIn, and YouTube
- Understanding of strategic marketing communications
- Experience with brand-centric creative requirements
- A passion for writing
- Project management skills
- Social media marketing experience
- Strong accountability, problem solving, and resolution skills
- Flexibility to react to messaging changes
- Ability to lead cross-functional initiatives
Benefits
- Healthcare benefits including medical, dental, vision, and prescription drug coverage
- Access to a Health Coach and a 24/7 nurse-based resource
- Access to the Employee Assistance Program for confidential assessment and counseling
- Retirement benefits including the GE Retirement Savings Plan and 401(k) with company matching
- Tuition assistance
- Adoption assistance
- Paid parental leave
- Disability insurance
- Life insurance
- Paid time-off for vacation or illness
