Lead Content Writer

$106,100 - $178,200/Yr

AT&T - Dallas, TX

Full-time - Mid Level

Dallas, TX

10,001+ employees

Telecommunications

About the position

Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the future—you'll create it. The Lead Content Writer is responsible for the creation of written content, content organization, and content management for digital properties across both desktop and mobile applications. This role requires a high level of creativity and expertise in writing and editing, ensuring that all content meets established tone and style standards, as well as business requirements. The Lead Content Writer will develop content strategies and implement processes for updating content, ensuring that all digital properties are engaging and informative. In this position, you will originate content for new pages and experiences, utilizing templates or existing pages as a foundation. You will interface with a multi-functional team, reviewing and approving website content to ensure a consistent tone of voice and adherence to editorial style standards. As a representative to the design community, you will provide current and complete rationales for content decisions and contribute to business case development. Collaboration with internal and external team members is essential, as you will represent the content direction on overall design solutions. This role requires expert knowledge of writing principles, theories, and concepts, as well as the ability to apply these to large and complex project deliverables. While you may oversee the work performed by others to ensure quality, this position does not involve direct management of personnel. A strong understanding of current web content development practices is also necessary to succeed in this role.

Responsibilities

• Writes, edits, and enhances content to meet established tone and style standards and business requirements.
• Develops content strategy and implements content updating processes.
• Originates content for new pages and experiences from templates or existing pages.
• Interfaces with multi-functional teams, reviewing and approving website content for consistency in tone and style.
• Serves as a representative to the design community, providing rationales and contributing to business case development.
• Collaborates with internal and external team members to represent content direction on design solutions.
• Applies expert knowledge and writing ability to large and complex project deliverables.
• May oversee work performed by others to ensure quality and inspire direction.

Requirements

• Preferred Bachelor's degree in English, Journalism, Marketing, Creative Writing, or equivalent experience.
• Intermediate-level, real-world experience in design (5-8 years) with working knowledge of managing projects independently.
• Expert-level writing and editing skills.
• Expert working knowledge of current web content development practices.

Nice-to-haves

• Experience in digital content management systems.
• Familiarity with SEO best practices.
• Ability to work collaboratively in a team environment.

Benefits

• 401(k)
• Caregiver leave
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid holidays
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories.