Lead Copywriter (CRM)

$68,000 - $110,400/Yr

Merkle - Chicago, IL

Full-time - Mid Level

Chicago, IL

5,001-10,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Lead Copywriter (CRM) will be responsible for creating digital performance-driven content for email campaigns and direct response channels for a prominent frozen dessert quick service restaurant. This role involves developing on-brand creative activations, applying audience insights, and collaborating with teams to enhance response strategies while meeting client branding requirements. The position requires a strong understanding of digital copywriting, particularly in the context of CRM and performance creative.

Responsibilities

• Create digital performance-driven content for email campaigns, push notifications, SMS, and MMS messaging.
• Develop on-brand creative activations rooted in strategy for specific audiences across channels.
• Partner with teams to create concepts that enhance response strategies and achieve client goals.
• Apply audience insights, strategic frameworks, and direct response best practices to work.
• Present work internally and to clients while building client relationships.

Requirements

• 5 years minimum digital copywriting experience in creative advertising and performance creative.
• Bachelor's Degree in Advertising, Marketing or related field, or equivalent experience in a relevant field required.
• Experience working with the nuances and requirements of writing for Email Campaigns, Push Notifications, SMS and MMS messaging.
• Working knowledge of web usability/accessibility, advertising technologies, and development methods.
• Brand development experience.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance