Lead Copywriter, Strategy & Brand Voice

$101,000 - $126,200/Yr

Rivian - El Segundo, CA

Full-time - Senior

El Segundo, CA

Transportation Equipment Manufacturing

About the position

The Lead Copywriter for Strategy & Brand Voice at Rivian plays a crucial role in shaping the company's marketing communications. This position focuses on creating engaging and informative copy that resonates with customers across various channels, including the website, email, social media, and retail spaces. The Lead Copywriter will collaborate with multiple teams to ensure consistent messaging that reflects Rivian's brand mission and enhances the customer experience.

Responsibilities

• Write customer-facing copy for Rivian's owned channels: website, email, social media, and retail spaces.
• Distill Rivian's brand mission, product, and purchasing process into accessible language for customers.
• Take an active role in brief building and product positioning, utilizing detective skills for information gathering and synthesis.
• Collaborate with product managers, engineers, and subject matter experts to create consistent messaging for customers.
• Organize and track feedback across multiple writing assignments, integrating feedback rapidly to maintain content velocity.
• Champion clarity and challenge internal stakeholders to uphold Rivian's brand voice and customer experience.

Requirements

• 8+ years of marketing copywriting experience.
• Relentlessly curious and proactive, with a strong desire to understand customer needs.
• Self-starter, comfortable with ambiguity, and able to manage multiple priorities under tight deadlines.
• Impeccable briefing skills and strong written and verbal communication skills.
• Proven track record of effective collaboration across multiple subject matter experts.
• Experience distilling technical products and processes into simple, digestible communication.
• Excellent time management and organizational skills.

Nice-to-haves

• Experience in the EV, tech, automotive, or startup sectors.

Benefits

• Health insurance
• Dental insurance
• Vision insurance