Lead Copywriter

$87,027 - $138,965/Yr

Royal Bank of Canada - Lansing, MI

Full-time - Senior

Lansing, MI

Credit Intermediation and Related Activities

About the position

The Lead Copywriter at City National Bank will oversee a team of writers and editors to create and manage marketing content across various channels. This role involves developing strategic messaging for bank marketing materials, maintaining the Writing Style Guide, and ensuring brand consistency. The Lead Copywriter will also mentor junior writers and collaborate with marketing teams to deliver high-quality copy that aligns with the bank's goals and standards.

Responsibilities

• Manage a copy team of writers and editors to develop marketing messaging.
• Supervise the creation of high-quality copy for various marketing channels.
• Maintain and update the City National Writing Style Guide and voice guidelines.
• Conduct messaging architecture sessions to determine effective messaging for products and campaigns.
• Edit, proofread, and provide feedback on project deliverables.
• Collaborate with marketing and creative teams to ensure copy accuracy and appropriateness.
• Develop and maintain the bank's editorial voice guidelines.

Requirements

• Bachelor's Degree or equivalent.
• Minimum 5 years of experience in content marketing, direct response, and digital writing.
• Minimum 7 years of writing experience in a marketing or agency environment.
• Strong management and leadership skills.

Nice-to-haves

• Experience with creative copywriting in financial or regulated industries.
• Experience in various marketing channels.
• Ability to work autonomously and collaboratively.

Benefits

• Eligible for bonus and/or commissions.