Lead Copywriter

$87,027 - $138,965/Yr

Royal Bank of Canada - Providence, RI

Full-time - Senior

Providence, RI

Credit Intermediation and Related Activities

About the position

The Lead Copywriter at City National Bank will oversee a team of writers and editors to create and manage marketing content across various channels. This role involves developing strategic messaging for sales collateral, digital marketing, and operational communications, ensuring a cohesive brand voice and adherence to the City National Writing Style Guide. The Lead Copywriter will also mentor junior writers and collaborate with marketing teams to deliver high-quality, on-brand content that meets the bank's marketing objectives.

Responsibilities

• Manage a copy team of writers and editors to develop marketing materials.
• Supervise the creation of high-quality copy for various marketing channels.
• Maintain and update the City National Writing Style Guide and voice guidelines.
• Conduct messaging architecture sessions to determine effective messaging for products and campaigns.
• Edit, proofread, and provide feedback on project deliverables.
• Collaborate with marketing and creative teams to ensure copy accuracy and appropriateness.
• Train junior writers and integrate their efforts with external vendors.

Requirements

• Bachelor's Degree or equivalent.
• Minimum 5 years of experience in content marketing, direct response, and digital writing.
• Minimum 7 years of writing experience in a marketing or agency environment.

Nice-to-haves

• Experience with creative copywriting in financial or regulated industries.
• Experience in various marketing channels.
• Strong management and leadership skills.

Benefits

• Bonus and/or commissions eligibility.
• Comprehensive benefits package.