Lead, Copywriter

Royal Caribbean Cruises - Miami, FL

Full-time

Miami, FL

Administrative and Support Services

About the position

The Lead, Copy is a pivotal role responsible for developing strategic messaging and creative concepts across various channels. This position requires a blend of creativity, strategic thinking, and collaboration, ensuring that all outputs align with brand guidelines and business objectives. The Lead, Copy will work closely with multiple departments to produce high-quality work that enhances brand awareness and drives revenue growth.

Responsibilities

• Elevate and explore copy, messaging and creative possibilities to ensure the brand maintains an evolving presence in the marketplace.
• Concept and develop cohesive marketing campaigns assets and creative materials across digital and traditional advertising channels.
• Create impactful messaging that is on-brand and drives the continuous evolution of the brand's tone.
• Ensure consistent brand voice across all creative materials and channels through ongoing development and implementation of brand guidelines.
• Collaborate with internal departments, external agencies, and global teams to ensure creative work aligns with business objectives and brand standards.
• Develop strategic messaging for overarching campaigns while preserving brand voice.
• Produce a full range of print and digital assets for divisions companywide.
• Partner with fellow creatives to devise multiple conceptual options that meet business needs.
• Confidently and effectively present creative work to key stakeholders, including internal management and executive leadership.
• Ensure final materials are accurate, of the highest quality, and comply with governing laws.
• Manage multiple project timelines in a fast-paced environment, maintaining clear communication and adherence to deadlines.
• Motivate fellow creative team members to find creative solutions within the constraints of time, budget, and project volume.
• Provide daily feedback and forward-looking direction to support fellow creatives and more junior team members as needed.
• Identify opportunities to drive efficiencies, reduce costs, and improve return on investment.
• Adapt to additional responsibilities as assigned by management.

Requirements

• Bachelor's degree in Marketing, Advertising, Journalism, English or related field experience.
• Excellent copywriting, editing, and proofreading skills with a deep knowledge of English grammar and punctuation.
• Portfolio of impressive real-world work samples showcasing versatility and mastery of brand tone across various media.
• Meticulous attention to detail and clear communication skills.
• Strong working knowledge of brand development and the creative process.
• Ability to lead and collaborate on projects from concept to completion.
• Proficiency in Microsoft Office and familiarity with both Mac and Windows environments.

Nice-to-haves

• Familiarity with print, non-traditional, and online media.
• Passion, integrity, drive, and energy.

Benefits

• Equal employment and promotion opportunity without discrimination or harassment.