Lead Copywriter

$87,027 - $138,965/Yr

Royal Bank of Canada - Raleigh, NC

Full-time - Mid Level

Raleigh, NC

Credit Intermediation and Related Activities

About the position

The Lead Copywriter will oversee a team of writers and editors to create and manage marketing messaging for City National Bank. This role involves developing high-quality copy for various marketing channels, maintaining the bank's Writing Style Guide, and ensuring a consistent brand voice across all communications. The Lead Copywriter will also mentor junior writers and collaborate with marketing teams to deliver innovative solutions that align with the bank's strategic goals.

Responsibilities

• Manage a copy team to develop and execute messaging for marketing materials.
• Supervise the creation of high-quality, business-relevant copy for various channels.
• Maintain and update the City National Writing Style Guide and voice guidelines.
• Conduct messaging architecture sessions to determine ideal messaging for products and campaigns.
• Edit, proofread, and provide feedback on project deliverables.
• Collaborate with creative, digital, and production teams to ensure copy accuracy and appropriateness.
• Develop effective messaging for individual campaigns and products.
• Train junior writers and integrate their efforts with external vendors.

Requirements

• Bachelor's Degree or equivalent.
• Minimum 5 years of experience in content marketing, direct response, and digital writing.
• Minimum 7 years of writing experience in a marketing or agency environment.

Nice-to-haves

• Experience with creative copywriting in financial or regulated industries.
• Experience in various marketing channels.
• Strong management and leadership skills.

Benefits

• Bonus and/or commissions eligibility.
• Comprehensive benefits package including health insurance and retirement plans.