Lead Copywriter

$87,027 - $138,965/Yr

Royal Bank of Canada - Boston, MA

Full-time - Senior

Boston, MA

Credit Intermediation and Related Activities

About the position

The Lead Copywriter at City National Bank will oversee a team of writers and editors to create and manage marketing content across various channels. This role involves developing strategic messaging for bank marketing materials, maintaining the Writing Style Guide, and ensuring brand consistency. The Lead Copywriter will also mentor junior writers and collaborate with marketing teams to deliver high-quality copy that aligns with the bank's goals and standards.

Responsibilities

• Manage a copy team of writers and editors to develop marketing materials.
• Supervise the creation of high-quality, business-relevant copy for various marketing channels.
• Maintain and update the City National Writing Style Guide and voice guidelines.
• Conduct messaging architecture sessions to determine effective messaging for products and campaigns.
• Edit, proofread, and provide feedback on project deliverables.
• Collaborate with marketing and creative teams to ensure copy accuracy and appropriateness for channels.
• Train junior writers and integrate their efforts with external vendors.

Requirements

• Bachelor's Degree or equivalent.
• Minimum 5 years of experience in content marketing, direct response, digital, and lead generation.
• Minimum 7 years of writing experience in a marketing or agency environment.

Nice-to-haves

• Experience with creative copywriting in financial or regulated industries.
• Experience in various marketing channels.
• Strong management and leadership skills.

Benefits

• Bonus and/or commissions eligibility.
• Comprehensive benefits package including health insurance and retirement plans.