Lead Copywriter

$87,027 - $138,965/Yr

Royal Bank of Canada - Augusta, ME

Full-time - Mid Level

Augusta, ME

Credit Intermediation and Related Activities

About the position

The Lead Copywriter at City National Bank will oversee a team of writers and editors to create and manage marketing content across various channels. This role involves developing strategic messaging for bank marketing materials, maintaining the City National Writing Style Guide, and ensuring a cohesive brand voice. The Lead Copywriter will also mentor junior writers and collaborate with marketing teams to deliver high-quality, on-brand content that meets business objectives.

Responsibilities

• Manage a copy team of writers and editors to develop marketing materials.
• Supervise the creation of high-quality copy for various marketing channels including digital, print, and social media.
• Maintain and update the City National Writing Style Guide and voice guidelines.
• Conduct messaging architecture sessions to determine effective messaging for products and campaigns.
• Edit, proofread, and provide feedback on project deliverables.
• Collaborate with marketing and creative teams to ensure copy accuracy and appropriateness for each channel.
• Train and mentor junior writers and manage external writers as needed.

Requirements

• Bachelor's Degree or equivalent.
• Minimum 5 years of experience in content marketing, direct response, and digital writing.
• Minimum 7 years of writing experience in a marketing or agency environment.

Nice-to-haves

• Experience with creative copywriting in financial or regulated industries.
• Experience in various marketing channels.
• Strong management and leadership skills.

Benefits

• Competitive salary with bonus eligibility.
• Comprehensive health insurance.
• Retirement savings plan options.
• Professional development opportunities.