Lead Copywriter

$87,027 - $138,965/Yr

Royal Bank of Canada - Frankfort, KY

Full-time - Mid Level

Frankfort, KY

Credit Intermediation and Related Activities

About the position

The Lead Copywriter at City National Bank will oversee a team of writers and editors to create and manage marketing content across various channels. This role involves developing strategic messaging for bank marketing materials, maintaining the Writing Style Guide, and ensuring brand consistency. The Lead Copywriter will also mentor junior writers and collaborate with marketing teams to deliver high-quality, on-brand content that resonates with both B2B and B2C audiences.

Responsibilities

• Manage a copy team of writers and editors to develop marketing materials.
• Supervise the creation of high-quality, business-relevant copy for various marketing channels.
• Maintain and update the City National Writing Style Guide and voice guidelines.
• Conduct messaging architecture sessions to determine effective messaging for products and campaigns.
• Edit, proofread, and provide feedback on project deliverables.
• Collaborate with marketing team members to ensure brand standards are met.
• Present copy concepts and creative work to clients.

Requirements

• Bachelor's Degree or equivalent.
• Minimum 5 years of experience in content marketing, direct response, and digital writing.
• Minimum 7 years of writing experience in a marketing or agency environment.
• Strong management and leadership skills.

Nice-to-haves

• Experience with creative copywriting in financial or regulated industries.
• Experience in various marketing channels.
• Ability to work autonomously and collaboratively.

Benefits

• Competitive salary with bonus eligibility.
• Comprehensive health insurance.
• Retirement savings plan options.
• Professional development opportunities.