Lead Copywriter

$87,027 - $138,965/Yr

Royal Bank of Canada - Indianapolis, IN

Full-time - Senior

Indianapolis, IN

Credit Intermediation and Related Activities

About the position

The Lead Copywriter will oversee a team of writers and editors to create and manage marketing content for City National Bank. This role involves developing messaging for various marketing channels, maintaining the Writing Style Guide, and ensuring brand consistency across all communications. The Lead Copywriter will also mentor junior writers and collaborate with marketing teams to deliver high-quality, strategic copy that aligns with the bank's goals.

Responsibilities

• Manage a copy team of writers and editors to develop marketing materials.
• Supervise the creation of sales collateral, website content, advertising, and social media posts.
• Maintain and update the City National Writing Style Guide and voice guidelines.
• Conduct messaging architecture sessions to determine effective messaging for products and campaigns.
• Edit, proofread, and provide feedback on project deliverables.
• Collaborate with marketing and creative teams to ensure copy accuracy and appropriateness for various channels.
• Train junior writers and integrate their efforts with external vendors.

Requirements

• Bachelor's Degree or equivalent.
• Minimum 5 years of experience in content marketing, direct response, and digital writing.
• Minimum 7 years of writing experience in a marketing or agency environment.

Nice-to-haves

• Experience with creative copywriting in financial or regulated industries.
• Experience in various marketing channels.
• Strong management and leadership skills.

Benefits

• Bonus and/or commissions eligibility.
• Diversity and inclusion commitment.