Lead Copywriter

$87,027 - $138,965/Yr

Royal Bank of Canada - Atlanta, GA

Full-time - Senior

Atlanta, GA

Credit Intermediation and Related Activities

About the position

The Lead Copywriter at City National Bank will oversee a team of writers and editors to create and manage marketing content across various channels. This role involves developing strategic messaging for bank marketing materials, maintaining the Writing Style Guide, and ensuring brand consistency. The Lead Copywriter will also mentor junior writers and collaborate with marketing teams to deliver high-quality, on-brand content that resonates with both B2B and B2C audiences.

Responsibilities

• Manage a copy team of writers and editors to develop marketing messaging.
• Supervise the creation of sales collateral, website content, advertising, and social media posts.
• Maintain and update the City National Writing Style Guide and voice guidelines.
• Conduct messaging architecture sessions to determine effective messaging for products and campaigns.
• Edit, proofread, and provide feedback on project deliverables.
• Collaborate with marketing teams to ensure brand standards are met.
• Train junior writers and manage external writers and editors.

Requirements

• Bachelor's Degree or equivalent.
• Minimum 5 years of experience in content marketing, direct response, and digital writing.
• Minimum 7 years of writing experience in a marketing or agency environment.

Nice-to-haves

• Experience with creative copywriting in financial or regulated industries.
• Experience in various marketing channels.
• Strong management and leadership skills.

Benefits

• Eligible for bonus and/or commissions.
• Comprehensive benefits package including health insurance, retirement plans, and paid time off.