Lead Copywriter

$87,027 - $138,965/Yr

Royal Bank of Canada - Santa Fe, NM

Full-time - Mid Level

Santa Fe, NM

Credit Intermediation and Related Activities

About the position

The Lead Copywriter at City National Bank will oversee a team of writers and editors to create and manage marketing content across various channels. This role involves developing strategic messaging for bank marketing materials, maintaining the Writing Style Guide, and ensuring a cohesive brand voice. The Lead Copywriter will also mentor junior writers and collaborate with marketing teams to deliver high-quality, on-brand content that meets business objectives.

Responsibilities

• Manage a copy team of writers and editors to develop marketing messaging.
• Supervise the creation of sales collateral, website content, advertising, and social media posts.
• Maintain and update the City National Writing Style Guide and voice guidelines.
• Conduct messaging architecture sessions to determine effective messaging for products and campaigns.
• Edit, proofread, and provide feedback on project deliverables.
• Collaborate with marketing and creative teams to ensure copy accuracy and appropriateness for various channels.
• Train junior writers and manage external vendors for high-quality copy production.

Requirements

• Bachelor's Degree or equivalent.
• Minimum 5 years of experience in content marketing, direct response, and digital writing.
• Minimum 7 years of writing experience in a marketing or agency environment.

Nice-to-haves

• Experience with creative copywriting in financial or regulated industries.
• Strong management and leadership skills.
• Experience in various marketing channels.
• Ability to work in an environment with multiple stakeholders.

Benefits

• Competitive salary with bonus eligibility.
• Comprehensive health insurance.
• Retirement savings plan options.
• Paid time off and holidays.