Lead Development Representative (Inbound)

Canto - Austin, TX

Full-time - Entry Level

Remote - Austin, TX

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Lead Development Representative (Inbound) at Canto is a crucial role within the sales team, focusing on engaging and qualifying new inbound marketing-qualified leads (MQLs). This position is responsible for understanding the needs of potential customers, setting up appointments for the Account Executive team, and ensuring a smooth transition of leads through the sales pipeline. The role emphasizes proactive communication and collaboration with both leads and the marketing team to enhance lead quality and conversion rates.

Responsibilities

• Engage with new inbound leads through various channels (email, phone, chat) to understand their business needs and goals.
• Qualify inbound leads based on established criteria to ensure they are a good fit for our product offerings.
• Set up qualified meetings and demos for the Account Executive team to continue the sales process.
• Follow up with inbound leads that have shown interest but haven't engaged fully to nurture and maintain momentum.
• Maintain accurate records of all communications in CRM (Salesforce, SalesLoft, etc.) and ensure a seamless handoff to Account Executives.
• Collaborate with the marketing team to provide feedback on lead quality and conversion rates to improve future campaigns.
• Keep up with product knowledge and industry trends to effectively communicate the value proposition to prospects.

Requirements

• Ideally, 1 year(s) of experience in a similar role (inbound lead qualification, sales, or customer success).
• Strong verbal and written communication skills, with the ability to build rapport quickly.
• Proven ability to manage and prioritize multiple tasks efficiently.
• Experience using CRM & Sales Engagement software (e.g., Salesforce, SalesLoft, Outreach, Zoominfo, etc.).
• A passion for engaging prospects, uncovering pain points, and helping businesses find solutions.
• Comfortable working in a fast-paced environment and eager to contribute to the growth of the company.

Benefits

• Start-Up Spirit: Embrace the excitement and flexibility of a growing company.
• Hands-On Impact: Your work directly contributes to our success.
• Learning by Doing: Our growth plans provide real-time learning.
• Close-Knit Team: Enjoy a tight-knit, supportive work environment.
• Open Communication: We value transparency and open dialogue.
• Problem-Solver's Paradise: Apply creativity to real-world challenges.
• Work-Life Harmony: We respect the balance between personal and professional life.
• Growth Opportunities: As we grow, so do opportunities for our team.
• Cultural Exchange: Learn from diverse colleagues in a global setting.