Lead Digital Channel Strategist - Social Media

Northwell Health • New Hyde Park, NY

408d • $70,470 - $116,870

About The Position

The Lead Digital Channel Strategist for Social Media at Northwell Health is responsible for leading the development and execution of strategies for customer-facing digital channels. This role involves managing day-to-day activities, collaborating with cross-functional teams, and optimizing channel performance to enhance the customer experience in alignment with the organization's omni-channel communications journey.

Requirements

• Bachelor's Degree required, or equivalent combination of education and related experience.
• 5-7 years of relevant experience and progressive experience where team leadership was demonstrated.

Nice To Haves

• Master's degree preferred
• 5-7 years of social media and content creating experience preferred.
• Experience in photography and videography, including video editing for social media (IG Reels, TikTok, etc.).
• Ability to create and execute strategies.
• Strong interpersonal skills.
• Open to hybrid work and traveling to sites as needed (Nassau/Suffolk).

Responsibilities

• Leads roadmap execution and manages day-to-day efforts for one or more of the health system's customer-facing digital channels.
• Supports the development of channel-specific strategies and contributes to setting channel-specific goals.
• Executes against roadmaps with minimal supervision.
• Manages external vendors and provides guidance to internal staff members in support of the digital channel(s).
• Tracks, optimizes, and reports on channel performance.
• Collaborates with senior cross-functional professionals to create the optimal channel experience for Northwell customers.
• Exercises considerable judgement for decision-making on complex issues that may impact the department, division, and system.
• Operates under minimal supervision for day-to-day work and general direction on more complex tasks and projects.

Benefits

• Salary range of $70,470-$116,870/year
• Equal employment opportunity regardless of various characteristics protected by law.

What This Job Offers

• Job Type: Full-time
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree