Lead, Digital Content Author, Retail Marketing - NYC
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About The Position
We're looking for a Digital Content Author, Retail Brand Marketing Lead to join our Retail Marketing organization in New York City. The NYC Digital Team, within the Retail organization, plays a critical role in leading the digital strategy and creating connected experiences that engage local consumers across key platforms. This position will play a key role in driving meaningful relationships with Nike consumers through the implementation of dynamic and testable marketing plans that ultimately increase city member acquisition, engagement, and retention. The ideal candidate will have strong communication and organization skills, a proven track record developing and carrying out consumer-centric, omni-channel marketing plans, and have the capacity to multi-task in a fast-paced environment. The candidate must obsess the latest trends in digital - mobile, social media, etc - and be able to overlay consumer need to create impactful, industry-leading solutions. In this role, you will act as the subject matter specialist for content publishing across all digital tools and processes. A Digital Content Lead Author supports multiple cross-functional partners, including brand, retail marketing, and digital technology, passionate about delivering a seamless experience on Nike's Digital channels. Consulting as a resource of expertise (SME) on tools utilized for content publishing with upstream teams and functional partners. Assisting in the development and documentation of publishing standards and best practices to streamline operations, communication, and appropriate use of guidelines for supported experiences. Troubleshoot and track tool issues/bugs, support authoring peers in problem solving and liaison with digital support teams. It's crucial that this individual be proactive, curious, and data-minded. The Brand Marketing team lives and breathes at the intersection of art and science - it's as much about being able to successfully translate complex data and insights into measurable strategies, as it is leveraging incredible brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. City Digital team is spearheading transformation for the enterprise; the ideal candidate will thrive in ambiguity and be excited to help create the future of sport at Nike.
