Lead Digital Marketing Strategist, Adult Learner Recruitment

$68,000 - $84,000/Yr

Wisr - Washington, DC

Full-time - Mid Level

Washington, DC

Educational Services

About the position

The Lead Digital Marketing Strategist for Adult Learner Recruitment at EAB is responsible for developing and executing comprehensive digital marketing strategies aimed at driving lead generation and conversions. This role involves managing client relationships, overseeing campaign management, and collaborating with various internal teams to ensure alignment with business objectives. The ideal candidate will leverage their expertise in digital marketing to create impactful campaigns that resonate with target audiences and contribute to the overall mission of enhancing education and community strength.

Responsibilities

• Design, implement, and optimize digital marketing strategies across brand, vertical, and programmatic channels.
• Act as a primary point of contact for clients, providing strategic advice and campaign performance insights.
• Develop and execute end-to-end digital marketing campaigns, including audience targeting and budget allocation.
• Collaborate with internal teams to create compelling briefs, ad copy, and content that resonate with target audiences.
• Regularly track and analyze campaign performance data, providing actionable insights for continuous improvement.
• Utilize various platforms to set up, manage, and optimize campaigns with a focus on conversion and lead generation.
• Work closely with analytics, design, and product teams to ensure campaigns align with organizational goals.
• Stay up to date with the latest trends and best practices in digital marketing and lead generation.

Requirements

• Bachelor's degree in Marketing, Business, or related field (preferred).
• 5+ years of experience in digital marketing with a strong focus on brand, vertical, and programmatic strategies.
• Demonstrated success in developing and executing lead generation campaigns that drive conversions and measurable ROI.
• Strong client-facing communication skills, with the ability to build relationships and communicate effectively.
• Expertise in digital advertising platforms and analytics tools.
• Strong understanding of campaign tracking, performance measurement, and optimization strategies.
• Excellent project management and organizational skills.

Nice-to-haves

• Ability to think strategically, analyze data, and make informed decisions that lead to campaign success.
• Strong written and verbal communication skills with an eye for detail and creative thinking.
• Commitment to valuing diversity and contributing to an equitable working environment.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services
• Wellness programs including gym discounts and incentives for healthy living
• Gender affirming care coverage
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program
• Access to milk shipping service for nursing employees during business travel
• Discounted pet health insurance coverage
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and employee discount program
• Access to employee resource groups and professional growth opportunities