Lead Digital Product Manager Experience Development & Optimization team

$96,600 - $206,100/Yr

Wells Fargo - West Des Moines, IA

Full-time - Mid Level

West Des Moines, IA

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Lead Digital Product Manager to join the Marketing & Sales Platform team within Consumer Lending. This role focuses on the ideation, implementation, and success of marketing platforms that enhance the consumer marketing process. The position involves leading a product team dedicated to Marketing Experience Development & Optimization (ExDO), utilizing technology platforms to help marketers personalize digital experiences. The ideal candidate will have extensive product management experience, particularly with Adobe Target or similar Adobe products, and will engage with cross-functional teams to drive product capabilities using agile methodologies.

Responsibilities

• Support the development, deployment, and expansion of marketing experience optimization products.
• Develop epics/features/acceptance criteria and sequence appropriately, leading scrum teams to deliver key results.
• Develop and support the overall marketing experience optimization product vision and partner with stakeholders to establish a robust strategy.
• Implement and manage a product operations model for deployment, monitoring, and support for end users.
• Drive a risk management framework for the platform to assess risks and implement controls.
• Understand the external landscape of marketing experience optimization and identify innovation opportunities.
• Support cross-functional teams to strategize and deliver on product capabilities.

Requirements

• 5+ years of digital product management experience or equivalent work experience, training, military experience, or education.
• Expert knowledge of Adobe Target or a broader Adobe product suite for marketing purposes.
• Experience leveraging agile methodology to drive results and lead scrum teams.

Nice-to-haves

• Financial services experience or equivalent digital consumer experience.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement