Lead Digital Product Manager

$145,600 - $156,000/Yr

Dexian - San Francisco, CA

Full-time - Senior

San Francisco, CA

10,001+ employees

Administrative and Support Services

About the position

The Lead Digital Product Manager will oversee the Marketing Experience Optimization within the Marketing & Sales Platform team, focusing on enhancing digital experiences through technology capabilities. This role requires a strong product management background, particularly with Adobe Target, and the ability to collaborate across various teams to implement effective marketing strategies.

Responsibilities

• Lead the Marketing Experience Optimization initiative within the Marketing & Sales Platform team.
• Manage product ownership for a suite of technology platform capabilities that assist marketers in testing and personalizing digital experiences.
• Engage with cross-functional teams including product, business, technology, and analytics to ensure successful implementation of marketing strategies.
• Utilize agile methodologies to drive platform capabilities and document epics/features effectively.
• Develop and execute a strategic vision within a large institution.

Requirements

• 5+ years of Product Management experience in marketing and analytics, specifically with experimentation products like Adobe Target.
• Expert knowledge of Adobe systems and their functionalities from both technical and business perspectives.
• Experience leading scrum teams and agile ceremonies, including PI planning and backlog management.
• Ability to develop strategic vision and execute effectively in a large organization.
• Financial services experience or equivalent digital consumer experience is highly desired.

Nice-to-haves

• Experience with the broader Adobe suite beyond Adobe Target.
• Familiarity with consumer lending and marketing optimization strategies.

Benefits

• Competitive hourly rate of $70-$75.
• Hybrid work model with 3 days onsite per week.