Lead Director, Multi-Carrier Solutions Marketing

$100,000 - $231,540/Yr

CVS Health - Woonsocket, RI

Full-time - Senior

Woonsocket, RI

Health and Personal Care Retailers

About the position

CVS Health is seeking an innovative marketing leader to join the Multi-Carrier Solutions team, a dynamic and rapidly growing area within the organization. The Lead Director, Multi-Carrier Solutions Marketing will be responsible for setting the marketing strategy and collaborating on the execution of a consumer-first, digital-first marketing plan. This role requires a strategic thinker who can optimize the digital funnel and drive growth across the customer acquisition and retention journey. The ideal candidate will stay abreast of evolving media, technology, and analytical trends, working with a cross-functional team to implement these insights effectively. In this position, the Lead Director will create a comprehensive marketing strategy and vision for direct-to-consumer, digital-first multi-carrier offerings, specifically targeting Medicare and Individual and Family Plan (IFP) audiences. This strategy will be informed by business priorities, data analysis, industry trends, and customer insights. The role also involves nurturing a new brand in the marketplace to foster growth through the establishment of a trusted relationship with consumers. The Lead Director will manage the forecasting of full-funnel marketing activities across various offerings to ensure the achievement of goals related to new member or agent acquisition and retention. Additionally, the Lead Director will ensure that the marketing spend is optimized to drive growth and will develop and refine tactics across the digital funnel to enhance consumer experience and performance. This includes supporting the strategy and execution of digital tactics such as search, email, social media, and content marketing. The Lead Director will partner with stakeholders to envision and execute seamless omnichannel member and prospect journeys, supporting the roadmap and development of a digital shopping and enrollment experience that leverages consumer feedback and insights from multiple channels. Collaboration with cross-functional team members from across the enterprise will be essential to shape and influence digital and marketing approaches that utilize the breadth of CVS Health channels.

Responsibilities

• Create the marketing strategy and vision for direct to consumer, digital-first multi-carrier offerings targeting Medicare and IFP audiences.
• Nurture a new brand in the marketplace to drive growth through trusted relationships with consumers.
• Manage the forecasting of full-funnel marketing activities to ensure delivery of goals including new member or agent acquisition and retention.
• Optimize the mix of spend towards driving growth.
• Develop and refine tactics across the digital funnel to ensure optimal consumer experience and performance.
• Support the strategy and execution of digital tactics including search, email, social media, and content.
• Partner with stakeholders to envision and execute seamless omnichannel member and prospect journeys.
• Support the roadmap and development of a digital shopping and enrollment experience, leveraging consumer feedback and insights.
• Collaborate with cross-functional team members to shape and influence digital and marketing approaches across CVS Health channels.

Requirements

• 10+ years of experience in digital and/or marketing strategy.
• Located in one of CVS Health's hubs: Wellesley, Hartford, Woonsocket, or NYC.
• Ability to work in a hybrid model (in office Tuesday/Wednesday/Thursday).

Nice-to-haves

• Experience developing and executing a digital marketing strategy to drive growth.
• Strong analytical skills to utilize data-driven insights for enhancing the customer journey.
• Strong interpersonal, organizational, written, and oral communication skills.
• Ability to influence and partner with team members across a large, complex organization.
• Demonstrated experience developing analysis, presentations, and support material for strategy implementation.
• Proven success in navigating a highly matrixed organization.
• Strong grasp of new technologies, competitive landscapes, and regulatory environments.
• Strong PowerPoint skills.
• Medicare experience is a plus, but not required.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan for eligible employees.
• Fully-paid term life insurance plan for eligible employees.
• Short-term and long-term disability benefits.
• Numerous well-being programs.
• Education assistance and free development courses.
• CVS store discount and discount programs with participating partners.
• Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the year.