Lead Email Marketing Manager

$104,000 - $156,000/Yr

Wp Engine - Austin, TX

Full-time - Mid Level

Austin, TX

Professional, Scientific, and Technical Services

About the position

The Lead Email Marketing Manager at WP Engine is responsible for overseeing the email marketing strategy and execution, ensuring effective communication with customers and prospects. This role involves leading a team to create engaging email campaigns that drive customer engagement and retention, while also analyzing performance metrics to optimize future campaigns. The position requires a strong understanding of email marketing best practices and the ability to collaborate with cross-functional teams to align marketing efforts with business goals.

Responsibilities

• Develop and implement the email marketing strategy to drive customer engagement and retention.
• Lead a team of email marketing specialists to create and execute effective email campaigns.
• Analyze email performance metrics and optimize campaigns based on data-driven insights.
• Collaborate with product, sales, and customer success teams to align email marketing efforts with overall business objectives.
• Manage the email marketing calendar and ensure timely delivery of campaigns.
• Stay updated on email marketing trends and best practices to continuously improve strategies.

Requirements

• Proven experience in email marketing, preferably in a managerial role.
• Strong knowledge of email marketing platforms and tools, particularly in the context of WordPress.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Strong leadership and team management skills.
• Exceptional written and verbal communication skills.

Nice-to-haves

• Experience with A/B testing and email optimization techniques.
• Familiarity with eCommerce marketing strategies.
• Knowledge of HTML/CSS for email design.

Benefits

• Competitive salary range of $104,000 - $156,000 per year.
• Opportunity for overtime pay for certain roles.
• Comprehensive total rewards package including equity and variable pay plans.