Lead Email Marketing Manager

$104,000 - $156,000/Yr

Wp Engine - Austin, TX

Full-time - Senior

Austin, TX

Professional, Scientific, and Technical Services

About the position

The Lead Email Marketing Manager at WP Engine is responsible for overseeing the email marketing strategy and execution to enhance customer engagement and drive business growth. This role involves managing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to optimize email marketing efforts. The position requires a strong understanding of WordPress and email marketing best practices, as well as a commitment to diversity and inclusion within the workplace.

Responsibilities

• Develop and implement email marketing strategies to drive customer engagement and retention.
• Manage the execution of email campaigns, including segmentation, targeting, and personalization.
• Analyze campaign performance metrics and optimize strategies based on data-driven insights.
• Collaborate with product, design, and content teams to create compelling email content.
• Stay updated on industry trends and best practices in email marketing and WordPress.

Requirements

• Proven experience in email marketing, preferably in a senior role.
• Strong knowledge of WordPress and its ecosystem.
• Excellent analytical skills to interpret data and make informed decisions.
• Ability to work collaboratively in a team environment and manage multiple projects.

Nice-to-haves

• Experience with eCommerce email marketing strategies.
• Familiarity with marketing automation tools and CRM systems.
• Strong communication and presentation skills.

Benefits

• Competitive salary range of $104,000 - $156,000 per year.
• Opportunities for overtime pay.
• Equity and variable pay plans may be available.
• Comprehensive benefits package including health insurance and retirement plans.