Lead Game Product Manager (Madden)

Electronic Arts - Orlando, FL

Full-time - Senior

Orlando, FL

5,001-10,000 employees

Publishing Industries

About the position

The Lead Game Product Manager for Madden at Electronic Arts is responsible for creating engaging live service experiences for players. This role combines strategic thinking, creativity, and analytical skills to develop actionable plans and content strategies that enhance player engagement and monetization. Reporting to the Director of Product Management, the position involves collaboration with various teams to optimize game features and ensure the success of the product throughout its lifecycle.

Responsibilities

• Design and manage live content, campaigns, and features to maximize acquisition, engagement, and monetization.
• Lead best-practice strategies for live service levers in the product space.
• Implement a data-driven culture of hypothesis, implementation, testing, validation, and iteration.
• Develop and implement game health review cycles based on feedback and product metrics.
• Conduct user and competitive research to identify segments and maximize player engagement.
• Represent the voice and needs of players in product decisions.
• Optimize player experience and financial performance.
• Analyze best practices for optimization, merchandising, and feature implementation.
• Conduct in-depth data analysis to develop business cases and assess impacts on product metrics.
• Prioritize the roadmap and measure risk/reward payouts against costs.

Requirements

• 10+ years of experience in product management, system design, live operations, or analytics.
• 5+ years of experience in live services.
• Experience developing or improving features for a consumer product.
• Experience defining and tracking metrics for product success and forecasting/modeling skills.
• Outstanding written and oral communication skills with organized documentation.
• Ability to create wireframes and product specifications.
• Project management skills and ability to present work to executive staff.
• Passion for dissecting and analyzing games and core engagement loops.
• Experience with successful live service console and/or mobile games.

Nice-to-haves

• A passionate football fan with a good understanding of the core mechanics of American football.

Benefits

• Competitive salary
• Comprehensive health insurance
• 401(k) retirement plan
• Flexible work hours
• Professional development opportunities