Lead Game Product Manager

Electronic Arts - Lockhart, FL

Full-time - Senior

Lockhart, FL

Publishing Industries

About the position

The Lead Game Product Manager at Electronic Arts Inc. is responsible for creating engaging live service experiences for players of American Football titles, particularly Madden NFL. This role combines strategic thinking, creativity, and analytical skills to develop actionable plans and content strategies that enhance player engagement and monetization. The position involves collaboration with various teams and external partners to drive the growth of live services, ensuring that player needs and competitive insights are prioritized.

Responsibilities

• Design and manage live content, campaigns, and features that maximize acquisition, engagement, and monetization throughout the product cycle.
• Work with the game team to lead best-practice strategies for live service levers in your product space.
• Implement a data-driven culture of hypothesis, implementation, testing, validation, and iteration.
• Develop and implement game health review cycles that consider internal and external feedback and important product metrics to improve the product.
• Promote user and competitive research to identify user segments, highlight player needs, and product value propositions to maximize player engagement, retention, and LTV.
• Represent the voice and needs of players passionately.
• Implement optimizations to player experience and core financial performance.
• Identify and analyze best practices for optimization, merchandising, and feature implementation.
• Conduct in-depth data analysis to develop business cases and assess probable impacts on key product metrics.
• Provide insights to prioritize the roadmap and measure risk/reward payouts against cost.
• Serve as a source of learning for other product managers using unique background and experience.

Requirements

• 10+ years of experience in product management, system design, live operations, or analytics.
• 5+ years of experience in live services.
• Experience developing or improving features for a consumer product.
• Experience defining and tracking metrics that measure the success of products and forecasting/modeling skills with a focus on data-informed decision-making.
• A passion for games with a player-first mentality.
• Outstanding written, oral, and documentation skills.
• Ability to create wire-frames and product specifications.
• Project management skills and ability to present work to executive staff.
• Passion for dissecting and analyzing games, systems, features, and core engagement loops.
• Ability to operate and thrive in a fast-paced environment and find creative ways to get things done.
• Successful live service console and/or mobile games experience, having delivered and maintained at least one product through the product life cycle.
• BA/BS, quantitative or technical degree (math, economics, engineering, or finance), or MBA a plus.

Nice-to-haves

• A passionate football fan with a good understanding of the core mechanics of American football.