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The Lead Generation Representative (Inbound) at Ritchie Bros. is responsible for conducting outbound consignment call campaigns to support the company's sales and revenue goals. This role involves identifying potential sellers, uncovering consignment needs, and filling the regional pipeline with consignments. The representative will work closely with Outside Sales and utilize various systems to drive equipment to the company's live and online marketplaces. This position follows a hybrid work arrangement, allowing for both in-office and remote work.